Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
1445 28 |
Ultima descărcare din IBN: 2024-05-06 18:52 |
Căutarea după subiecte similare conform CZU |
005.7:33 (19) |
Management organizațional (OM) (147) |
Economie. Științe economice (9456) |
SM ISO690:2012 MENSHIKOVA , Maria. Analysis of the new generation’s expectations towards digital transformation trends. In: Journal of Research on Trade, Management and Economic Development, 2017, nr. 2(8), pp. 48-66. ISSN 2345-1424. |
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Journal of Research on Trade, Management and Economic Development | ||||||
Numărul 2(8) / 2017 / ISSN 2345-1424 /ISSNe 2345-1483 | ||||||
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CZU: 005.7:33 | ||||||
JEL: O12, O15 | ||||||
Pag. 48-66 | ||||||
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Rezumat | ||||||
Significant changes in the external environment (including economic, social, political, technological areas) affected not only the transformation of business models and customer experience, but also internal processes of the company and in particular the organization of work and workplace. Along with this, it is important to highlight that a new generation entered in the world of work. Some recent studies claim that the new generation of workers have very high expectations of their working life. The main objective of the study presented in the paper is to explore the expectations of new generation of three main pillars of digital transformation: 1) new digital customer journey, 2) new ways of working in digital environments, 3) the usage of new platform-oriented business model in the role of consumer and worker. In order to analyze the phenomenon a survey has been elaborated and conducted. The results of the study are very important for the enterprises in the transition to the new organizational paradigm based on the digital transformation of the customer experience, internal operations and work organizations, as well as adaptation of business models to the new conditions. |
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Cuvinte-cheie digital transformation, new generation of workers, new digital customer, new ways of working, new business models |
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