Whereas the purpose of any augmentative discourse is an influence another participants to persuade them some solution is true or required, to change their notions or behavior, provided the participants have some freedom of choice, then means of traditional (formal) logic are seemed to be like insufficient. Informal approach to argumentation allows to determine opportunities of influence means to affect other participants. Despite all the veto that traditional logic imposes on such informal means of argumentation as argument ad hominem is, the latter may be quite relevant within a specific augmentative discourse.