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Ultima descărcare din IBN: 2023-05-05 19:38 |
SM ISO690:2012 MALECA, Tudor. Legităţile şi formele dezvoltării sortimentului de mărfuri. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova, 2013, nr. 12(2), pp. 182-184. ISSN 1857-1239. |
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Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova | ||||||
Numărul 12(2) / 2013 / ISSN 1857-1239 | ||||||
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Pag. 182-184 | ||||||
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There are removed, formulated and interpreted the regularities of marketing assortment development of consumer goods: 1) widening continually; 2) modification of depth and 3) permanent renewal, as well as the change in depth of assortment of goods: a) through proliferation and b) through simplification (collapse). There are highlighted, as defined and interpreted types of marketing assortment renewal of consumer goods: 1) with increasing number of the nomenclature of goods and 2) without increasing and even reducing the number of nomenclature of goods, as well as commercial assortment renewal without increasing numerical nomenclature service: a) through evolution; b)through revolution. There are removed, formulated and interpreted the regularities of marketing assortment development of consumer goods: 1) widening continually; 2) modification of depth and 3) permanent renewal, as well as the change in depth of assortment of goods: a) through proliferation and b) through simplification (collapse). There are highlighted, as defined and interpreted types of marketing assortment renewal of consumer goods: 1) with increasing number of the nomenclature of goods and 2) without increasing and even reducing the number of nomenclature of goods, as well as commercial assortment renewal without increasing numerical nomenclature service: a) through evolution; b)through revolution. |
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Cuvinte-cheie assortment of goods, commercial goods assortment, widening of goods, commercial goods assortment depth, consumer goods |
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