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Ultima descărcare din IBN: 2024-04-05 20:14 |
Căutarea după subiecte similare conform CZU |
005.591.43:640.4(478) (1) |
Operații în management. Direcții (301) |
Tipuri de gospodărie (60) |
SM ISO690:2012 TABARCEA, Ala, ŢURCANU, Olesea. Oportunitatea valorificării afacerilor de francizing în industria ospitalității Republicii Moldova. In: Development of sustainable tourism: actualities and opportunities, Ed. 1, 27 septembrie 2022, Chisinau. Centrul Editorial-Poligrafic al USM, 2022, pp. 195-201. DOI: https://doi.org/10.5281/zenodo.7609022 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Development of sustainable tourism: actualities and opportunities 2022 | ||||||
Simpozionul "Dezvoltarea turismului sustenabil: actualităţi şi oportunităţi" 1, Chisinau, Moldova, 27 septembrie 2022 | ||||||
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DOI:https://doi.org/10.5281/zenodo.7609022 | ||||||
CZU: 005.591.43:640.4(478) | ||||||
JEL: Q51, F61 | ||||||
Pag. 195-201 | ||||||
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Rezumat | ||||||
The benefits of operating a franchise system in the Republic of Moldova include cheap labour and low advertising costs. At the same time, there is a low level of purchasing power, as well as low quality of services on the market, since a large part of the goods and services offered by companies representing foreign firms and aimed at middle- and high-income customers, depend to a large extent on the economic situation of the country and the increase in purchasing power of the population. |
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Cuvinte-cheie franchising, domestic tourism, forms of active tourism, sustainable development, tourist demand, tourist offer, tourist resources, tourist motivation, strategic objectives, marketing strategy, tourist market |
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