Oportunitatea valorificării afacerilor de francizing în industria ospitalității Republicii Moldova
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005.591.43:640.4(478) (1)
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TABARCEA, Ala, ŢURCANU, Olesea. Oportunitatea valorificării afacerilor de francizing în industria ospitalității Republicii Moldova. In: Development of sustainable tourism: actualities and opportunities, Ed. 1, 27 septembrie 2022, Chisinau. Centrul Editorial-Poligrafic al USM, 2022, pp. 195-201. DOI: https://doi.org/10.5281/zenodo.7609022
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Development of sustainable tourism: actualities and opportunities 2022
Simpozionul "Dezvoltarea turismului sustenabil: actualităţi şi oportunităţi"
1, Chisinau, Moldova, 27 septembrie 2022

Oportunitatea valorificării afacerilor de francizing în industria ospitalității Republicii Moldova

The opportunity of leveraging franchising business in the hospitality industry of the Republic of Moldova

DOI:https://doi.org/10.5281/zenodo.7609022
CZU: 005.591.43:640.4(478)
JEL: Q51, F61

Pag. 195-201

Tabarcea Ala, Ţurcanu Olesea
 
Universitatea de Stat din Moldova
 
 
Disponibil în IBN: 21 februarie 2023


Rezumat

The benefits of operating a franchise system in the Republic of Moldova include cheap labour and low advertising costs. At the same time, there is a low level of purchasing power, as well as low quality of services on the market, since a large part of the goods and services offered by companies representing foreign firms and aimed at middle- and high-income customers, depend to a large extent on the economic situation of the country and the increase in purchasing power of the population.

Cuvinte-cheie
franchising, domestic tourism, forms of active tourism, sustainable development, tourist demand, tourist offer, tourist resources, tourist motivation, strategic objectives, marketing strategy, tourist market