The paper aims to present theoretically the coordinates of the personality of the students and the way they can be structured / restructured through the influences from the people around them (colleagues, teachers) through persuasive communication. By its very specificity, persuasion refers to modifying or even changing attitudes and behaviors. Persuasion is the intentional influence of an individual's ideas, opinions, attitudes or values. But can he/she act on the level of self-actualization? The dimensions of education and general growth styles play an important role in the adolescent self perceptions. The purpose of this paper is to provide a context of theorizing the persuasive communication and the concept of personality modeling. Persuasive communication is a constitutive factor of education, a defining and structural factor in the culture of educational communication, which through its positive valences contributes to the modeling of the pupils' personality.