The processes of social interaction in which we are involved every day are defined by the status we occupy in the social arena. Humanity tries to adapt to the environments they belong to by assuming roles and implicitly through role play. Thus, impression management refers to the activity of individuals to control information about an object, event, or self, invoking many ways in which people try to control the impressions of others about themselves in terms of behavior, motivation, attitude. and personal attributes. The motivation to manage the impressions of others depends on the value of the goal for the person and the relevance of the impressions to achieve this goal, and nonverbal communication is a basic condition of impression management, referring to eye contact, posture, facial expressions and body movements or position. They always come with verbal tactics, to complete them and create a complete picture of the individual. However, a well-played role implies greater control over the information we transmit to the external environment. Impression management clarifies, from this point of view, what the art of controlling impressions means in our favor.