Th e author, using the data secondary analysis and statistical methods, is studying the dynamics of electronic sources of information utilisation such as: sites, blogs, social networks, which is the impact of new media on the new media on the Republic of Moldova’s population and which measures should be taken to make these sources more effi cient. In addition, the author studies the international, multi-aspectual practices of new media utilization by the electoral candidates and the electorate. Th e research elaborates the historiographic analysis of the main elaborations on the subject developed by researchers from the Republic of Moldova and from abroad; it examines international practices of using the Internet in electoral campaigns by determining the general and identifying the individual with a view to formulating proposals for adjusting national practices to international ones; assessing the dynamics and peculiarities of using the internet in electoral campaigns in order to determine trends in participation rates; identifying the social factors that condition the use of the Internet by the voting population in the Republic of Moldova; analysing the ways in which the electoral process is refl ected in the media; elaboration of recommendations on the effi ciency of the use of electronic sources in electoral campaigns in the Republic of Moldova. Citizens with voting rights from the Republic of Moldova who use the Internet to get informed, have a specifi c attitude towards the political sphere, especially the electoral campaigns.