Through text, from the text, and towards the text. Speaking in a constructivist key, we imply the establishing of a learning community whose option is for the text. The postmodern education paradigm places the pupil as a being in a direct and complete relation with reality. Thus, the pupil becomes an interpreter of the world, accepting reality, finding solutions, being convinced of the need for an object, a fact, an attitude that is expressed. In consequence, the media text needs to be accepted as a desirable, feasible, and opportune offer.