| Conţinutul numărului revistei |
| Articolul precedent |
| Articolul urmator |
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 992 1 |
| Ultima descărcare din IBN: 2015-11-16 13:37 |
| Căutarea după subiecte similare conform CZU |
| 316.774:659.4 (2) |
| Sociologia culturii. Contextul cultural al vieții sociale (796) |
| Publicitate. Informare. Relații cu publicul (390) |
 SM ISO690:2012ДУШАКОВА, Ирина. Проблемы и перспективы анализа СМИ: взгляд этнолога. In: Moldoscopie, 2015, nr. 3(70), pp. 69-78. ISSN 1812-2566. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Moldoscopie | ||||||
| Numărul 3(70) / 2015 / ISSN 1812-2566 /ISSNe 2587-4063 | ||||||
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| CZU: 316.774:659.4 | ||||||
| Pag. 69-78 | ||||||
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The article deals with the methodology of text analysis. As modern society is media saturated, it is topical to analyze media from different perspectives: anthropology, folklore studies, sociology, etc. The author of the article consi-ders different methods of media text analysis: close reading in the framework of new theory of practices, content analysis and the problem of limits of quantitati-ve methods, discourse analysis and the problem of revealing nodal points of dis-course. The article also describes the specificity of media being a source of in-formation for researchers. It includes the author‟s field experience of journa-lism in different types of media in Moldova |
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| Cuvinte-cheie media, text analysis, close reading, content analysis, discourse analysis, quantitative methods, nodal points of discourse. |
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