The research is concentrated on the classification of marketing’s instruments, which are of four types: product, price, place, and promotion. On the market’s fight, that companies which are closer to consumers assuring the needs on the both hands – qualitative and quantitative, detain the success. Four seller’s “P” is similar with four consumer’s “C”. Being introduced on the market the company must determine in what direction it will be developed and what are the limits of the business? What kind of markets will benefit of it? What will be the part of the market for the company? After that are created the strategies of marketing. What product, in what market and how it will be presented. The help of two indexes could make the choice of the region: CDI – means the developed branch, BDI – means the index brand’s development. Then the company can formulate the goals of the sale.