In the context of current research, there is a predilection for linguists to explore topics relating to dimensions of cultural-cognitive significance, pragmalinguistics or language creativity. In this sense, the integral linguistics, proposed by Coșeriu, is precisely the starting point for investigations regarding the language as an element of culture. Thus, some older concepts in the language are re-evaluated from new points of view, one of them being the connotation, a deep ethnic-symbolic content, forasmuch as the sources of connotation have their origin in the history and culture of the ethnic groups.