The strengthening of the communist regime in Bessarabia in the first two post-war decades involved extensive political and propagandistic efforts to review the image and position of women in society. Although the importance of the traditional mother and wife role was not denied, the main aim was to create a „new Moldavian woman”, which was also to play a leading role, equal to man, in building the new society, by taking on a number of new economic, social and political roles. The study analyzes representative examples of propaganda related to women in the written press of the time, focusing on identifying the moral traits and representations of the „new” Bessarabian woman after the return of Soviet authorities. Of these, the image of „devoted mother, zealous worker and fierce warrior in the name of socialism” – „brought to life and light by the Soviet Power after centuries of degrading and exhausting work, ignorance and darkness” – largely prevails.